Since 2022, we’ve been steadily cultivating our unique brand identity across an array of products, spanning various price ranges and global markets. Our diverse product range now includes clothing, soon-to-come accessories, and footwear collections for men, women, as well as childrenswear and home furnishings in our future plans. Our ambition is to establish ourselves as one of the world’s most recognized families of consumer brands.

Embracing a distinct European perspective, we’ve been at the forefront of creating aspirational lifestyle brands. With designer Ashli Cherian at the helm, we believe we wield substantial influence in shaping people’s fashion choices and the way fashion is promoted and celebrated worldwide. We blend consumer insights with our design, marketing, and branding expertise to provide a comprehensive range of lifestyle products, in collaboration with our licensing partners, all driven by a unified vision.

We’re strong advocates for collaborations, endeavoring to turn an individual’s style into a way of life.

We have limited edition collections in the works. Researching functional fashion from the 1980s and 1990s to incorporate the concept of a minimalist wardrobe is at the core of our design process.

In the realm of B2B or professional attire, our primary focus lies in crafting workwear and uniforms that prioritize the wearer’s comfort and enhance their overall quality of life.

In the field of merchandising, we take pleasure in creating playful and imaginative clothing that perfectly captures the essence and theme of the event.

In the realm of brand consulting, our designer, Ashli Cherian, is dedicated to comprehending the concept behind the collection and the brand’s specific needs. This ensures that the collection stands out as both spectacular and distinct, while avoiding any conflicts of interest with similar brands.